ERCOL | not tom.

ERCOL

When we were briefed on this project by Ercol we visited their factory. This allowed us to examine the furniture we were displaying and the processes that went into them.

We felt  at this stage that due to the nature of Ercol furniture, and the high level of joinery and craftsmanship that goes into it, the best way forward would be to focus on the furniture by delivering a simple stand that framed the furniture and lit it in a way that highlighted the product and let the stand fade into the background.

We helped Ercol display their furniture at Design Junction in Milan and at ICFF in New York with a reconfigured stand.

“We really enjoyed working with Not Tom and the results were good. We had innovative stands both in Milan and New York which generated very good interest in ercol furniture on both occasions.”
– Edward Tadros (Chairman, Ercol)