The Mini Edit / Launch Installation

When luxe new children’s wear brand Mini Edit got in touch for an installation for their launch event, we knew it was going to be fun. One look at their slick white and gold branding told us one thing: whatever we created had to have the ‘Wow’ factor. But you don’t get a tougher brief than having to design for under 5’s – this piece had to be style & substance, something interactive that was durable enough for safe play at the event.

We created a large suspended installation – it sat in the centre of the room, suspended in the skylight, casting the light down through the gold tassels, partially hidden from the outside with long matte white streamers.

We also sourced and customised clothing rails and hangers in on brand matte white and gold for the collection. The event was a huge success and the installation got the mini vote!

“The guys at Not Tom were an absolute dream to work with, they managed to translate our (very vague) vision for the installation into something much cooler than we could have imagined was possible on our budget and all in an insanely short amount of time. Not only was the finished piece a major talking point, but also a photo magnet for our guests, which had a huge influence on the social media impact of the event.”
– Jessica King (Owner)